Creative Process
Visualize the brand story
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1.Learn The Brand Story
Mysterious number 12
The pattern of every Oreo
12 flowers
12 lines
12 points -
Oreo Cookie Cream
It looks like the surface of the moon
2.Creative Development
Visual elements are extracted by combining brand products
Oreo Waffles
The surface of the waffle looks like a tile floor
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Oreo Packing
The packaging part evolved into a corner
of the snow mountain
3.Design Implementation
Sketch key frame,layout,string out 15 seconds scene
4.Final Rendering
Finally, AE was used to achieve animation effect
OREO
TMALL
Display Of Other Brands
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REMY MARTIN
TMALL -
VANS
TMALL
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DISNEY
TMALL -
BURBERRY
TMALL
All Brands Present
Completed the design of nearly 20 brands within 20 days, and finally the project went online smoothly
H5 Final Effect
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Part1
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Part2
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Part3
Creative: PAS
Animation: VML&YR
Technical Support: VML&YR
Animation: VML&YR
Technical Support: VML&YR
