Art Direction
The Creative Process
Brief
There is no product information and 4 product function upgrades need to be presented
- space
- technology
- security
- performance
Idea
From the driver's first person perspective
![](https://oss.01bai.com:100/x/web/pas-union.com/image/pas/fort/detail.png)
Layout
Use Cinemagraph to add immersion to the poster
![](https://oss.01bai.com:100/x/web/pas-union.com/image/pas/fort/icon1.png)
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Video footage
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Picture footage
![](https://oss.01bai.com:100/x/web/pas-union.com/image/pas/fort/list2.png)
![](https://oss.01bai.com:100/x/web/pas-union.com/image/pas/fort/list3.png)
Final Effect
Countdown dynamic poster
Social poster